Are messages fragmented?
Different teams manage different screens, channels and content.
MSNY Healthcare presents
Healthcare experience, connected.
HX connects people, platforms and places from the front door to the bedside and beyond.
Patients, families, clinicians and staff experience one healthcare enterprise. MSNY helps the communications, workflows, technology and physical environment work like one.
People
Journey
Technology
HXConnected
The HX thesis
Patient Experience is one part of the journey. HX connects the whole environment.
Healthcare organizations have invested in EHRs, patient engagement, digital signage, wayfinding, IPTV, mobile, video and virtual care. Each solves an important need.
The opportunity is to connect those investments around the people they serve, improve what already exists and build new experiences without adding unnecessary complexity.
The patient should never feel alone in the process.
The HX approach
See the journey as one experience.
Select a moment to see the need, the experience and relevant solutions and tools.
01
THE NEED
Prepare and guide
Set expectations before the visit with directions, preparation and useful enterprise content.
THE EXPERIENCE
Clear information before the patient arrives.
RELEVANT SOLUTIONS + TOOLSHealthcare providers have done a great job using SMS and voice channels to prepare patients for arrival. Now they need to carry the experience forward to the front door.Digital Front Door · Mobile Communications
Recognize the opportunity
Where does the experience break?
Begin with the need—not the product.
Is technology underused?
Capable platforms operate in isolation.
Do workflows stop at the screen?
Clinical systems, video and the physical environment do not connect cleanly.
Who owns the whole experience?
Strategy, integration, deployment and support live with different teams.
From insight to execution
The HX operating model
Start with operational truth. Improve what exists. Build what comes next.
- AssessMap the journey, technology, workflows and ownership.
- TriageRemediate gaps, improve utilization and standardize delivery.
- InnovateDesign new communications, workflows and experiences.
- DeployEngineer, install, validate and scale the program.
- SupportProtect adoption, service and continuous improvement.
Experience in practice
HX turns individual technologies into a connected enterprise experience.
Epic at the bedside
Connect the clinical record to displays, networks, education, video, mobile strategy and room technology.
Content everywhere
Deliver the right communication to the right person, on the right endpoint, at the right moment.
Video as infrastructure
Support virtual nursing, telehealth, interpretation, observation and concierge workflows.
Experience beyond discharge
Extend education, family support and enterprise communication into recovery at home.
For technology partners
A strong platform still needs a path into the healthcare environment.
MSNY provides the healthcare context and ground-level execution required to position products inside a larger workflow, support pilots, integrate existing infrastructure and carry successful programs toward scale.
Platform+Healthcare context+Execution=HX
Platform-aware. Customer-centered. Built to work across EHR, communications, experience and clinical technology ecosystems.
Start with the challenge
How connected is your healthcare experience?
Tell us what you are trying to improve. We will help identify what already exists, where the experience breaks and what can be connected next.
Start the conversation